Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work.

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Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Bert worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.

Bert focuses his energy on guiding the Life is Good brand vision, and developing strategic partnerships and collaborations with organizations that extend the Life is Good brand to new product categories and customers. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, and in The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.

Bert and John are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.




Bert manages to balance the need for a polished and serious business speaker, with one that can share with audiences his admirable brand of success, all while conveying his genuine personal optimism. Hands- and minds-above, Bert was a standout for this conference.
– Boston Private
I can't express enough how great Bert was. After the event it was like escorting a rock star through the crowd. Everyone conveyed that he was the best speaker we've ever had. Bert was motivating, inspiring, and a great example of how to live.
– Citizens Financial Group
To say that we were more than thrilled with Bert's participation would be an understatement. There is no doubt that there are 1600 new huge fans of Life is good and Bert Jacobs. He made us laugh, cry, and everything in between he was fun, approachable and I especially appreciated his interest in our culture and company. He is truly one of a kind.
– Matrix, A Division of L'oreal
In an auditorium filled with over 400 high school students, adults, and educators from across the US, Bert opened our hearts with his inspiring stories. His message of optimism and the power of kindness evoked a sense excitement, inspiration, and indeed bravery. We were honored to have partnered with Life is Good for the Emotion Revolution Summit and there is no doubt that his message moved everyone in the audience.
– Cynthia Germanotta, President - Born This Way Foundation

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