Emmy-Winning Writer & Co-Executive Producer, The Simpsons.

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How Sustained Creativity is Making History
  • What does it take to stay creative and innovative for 30 straight years?
  • What lessons can be drawn from the process and group dynamics of a hit TV show?
  • How do you fix a leaky water heater?

Joel Cohen can answer two of those questions.

As the Emmy award-winning writer and producer for The Simpsons, the longest-running American scripted primetime television series in history, Joel has been a key part of the show’s success.

Since its debut on December 17, 1989, The Simpsons has broadcast more than 650 episodes, was named by Time as “The greatest TV show of the 20th century,” and ranked by TV Guide as the greatest TV cartoon of all time. It has won dozens of awards, including 31 Primetime Emmy Awards, 30 Annie Awards, and a Peabody Award.

A graduate of the University of Alberta (B.Sc.) and York University (M.B.A.), Joel Cohen found success in the corporate world before making a completely illogical career move into comedy writing. Cohen’s experience as both a “creative” and a “suit” has not only left him with a puzzling resume, it also gives him a unique perspective to discuss innovation and its place in business. “The same factors that allow creativity to arise, to live or to die for writers are also present and relevant in corporations and even individuals.”

In addition to writing for several movies, TV and online projects, Joel is also the author of the new book How to Lose a Marathon: A Starter’s Guide to Finishing in 26.2 Chapters. This hilariously chronicles Joel Cohen’s step-by-step journey from being a couch potato to being whatever type of potato can finish a marathon.

In his fascinating and wonderfully humorous presentations, he provides vibrant stories and key lessons to the show’s sustained creative process, group dynamics and culture of innovation. A hilarious speaker, Cohen draws links between running a business and keeping a hit show fresh. This most certainly will be the best time you will ever have at a speech.

Joel has been invited to keynote more than a hundred events worldwide, including Merrill Lynch, AOL, Project Management Institute, Oklahoma State University, International Interior Design Assn., Accenture, Canadian Home Builders Assn., Association of Energy Services Professionals, Colorado State University, Red Hat, Training Magazine, InnoTown, Illinois State University, Communique, Brightworks, Savannah College of Art and Design, Eli Lilly, Desire2Learn, Colorado State University, CropLife Canada, DDB Group Asia Pacific, Envirotec, Beckman Coulter, Arido, Google, Canadian Produce Marketing Assn., Institute of Communication Agencies, Chick-fil-A, Mexico Corporate Leaders Summit, Compass Group, Canadian Construction Assn., Aptean, The Economic Club of Grand Rapids, …and many more.




Just a brief note to again thank you for a great presentation at IBM'S IMPACT Conference in Orlando. All of the feedback's been extremely positive. It was great to work with you and I hope to do it again soon. Thanks again for a job well done.
– IBM & Drury Design Dynamics
Joel was great and better still he is a lovely guy. His presentation was to an audience of about 800 people and he was well received. So much so that I believe he was considered the best speaker of the two day event...which meant DDB was also shown in a good light.
– DDB Group Asia Pacific
Everyone had a great time and very much enjoyed your time with us. Thank you for making an otherwise boring sales meeting very much brighter.
– AOL
Now that was great. Joel was the best speaker we have had in years. So incredibly funny. Thank you.
– Association of Energy Services Professionals
Well that was about as much fun as you can have in a business presentation. That was simply wonderful.
– Project Management Instituted

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