Sam Geist

Customized keynotes and workshops that focus on the changing marketplace, business strategy & execution, competing globally, leadership, and maximizing staff productivity.


Associations, Insurance


Change, Competition, Leadership, Marketing, Motivation, Strategic Planning

Full Bio

Sam Geist's business roots began in a small sporting goods store in Toronto, Canada. With his belief that at start-up, business operation is 90% hard work, 10% know-how, he gradually grew The Outdoor Stores into a 15-store national sporting goods chain. In 1980, he sold his multi-million dollar organization, having learned well how to grow and manage a business.

Capitalizing on this extensive experience, Sam opened his own advertising, marketing and consulting firm. With 14 years of agency experience he was able to hone his marketing skills, while he developed a valuable double-edge perspective-that of client and marketer.

Since 1994 he has worked as a professional speaker, consultant, and facilitator to companies and associations across the globe. He has extensive experience consulting to companies involved in restructuring and is the author of three business books - a book on business strategy entitled Why Should Someone Do Business With You...Rather Than Someone Else? a book on leadership entitled Would You Work for You? and his latest book on moving thinking to doing entitled Execute...or Be Executed.

His customized programs focus on the changing marketplace, business strategy, competing, execution, leadership, maximizing staff productivity and customer service. Before each session, Geist conducts industry-related and company-specific research. Utilizing his years of experience he prepares and presents a variety of specialized actionable programs.

Recently he has worked with clients in the automotive, finance, insurance, banking, construction, manufacturing, government, retail, franchising and service sectors.

His most requested programs include: "Why Should Someone Do Business With You...Rather Than Someone Else?" (strategies to get and keep customers); "Competing for Today. Building for Tomorrow" (managing change actively); "Execute...or Be Executed" (implementing specific actions); "Would You Work For You?" (leadership skills & perspectives); ; "If I Hear Customer Service One More Time, I'll..." (customer service); "Differentiate... or Die" (marketing to maximize competitive advantages).

As a facilitator during hands-on, interactive discussions and brainstorming workshops, Sam uses the Socratic method to encourage participants to question themselves, to think about their business in new ways in order to change, improve, and grow. He insists that asking tough questions-and answering them honestly-is crucial to the well being of every organization. He shows participants how to capitalize on their resources, and how to turn their knowledge into action.

Sam Geist is the author of "Why Should Someone Do Business With You... Rather Than Someone Else?" an interactive book on business strategy that has assisted thousands of marketers to re-view, renew and move ahead of the marketplace. His second book, "Would You Work for You?" is a thought-provoking guide that encourages leaders to better see themselves, their relationships and their skills to enable them to lead their organizations effectively. His third book, "Executed... or Be Executed" clearly outlines for the reader how to move strategic thinking to strategic doing.

By each program's end, participants have so much more than "just stuff" to think about. They have the ammunition, know-how, and incentive to take immediate action.



Why Should Someone Do Business With You...Rather Than Someone Else? (business strategy)

Competing for Today. Building for Tomorrow. (change management)                                       

Execute or Be Executed (moving ideas to execution)

Would You Work For You? (becoming a company of leaders)

If I Hear Customer Service One More Time, I'll... (customer service)                           

Differentiate... Or Die (marketing strategy)



Change Management,  Business Strategy, Leadership, Competing, Customer Service, Marketing Differentiation


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