Lisa Ford

Author of How To Give Exceptional Customer Service


Franchise, Healthcare/Medical


Customer Service, Leadership, Management, Success, Teamwork/Teambuilding

Full Bio

Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Manager's Role and Personal Power. Her recent book is Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer's Expectations. 

Lisa designs content personalized to the audience and issues they face. She has also customized numerous videos for clients to use in their ongoing education efforts. Lisa's experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton's of Chicago, Citgo,American Gas Association, American Diabetes Association and American Veterinary Medical Association. 

In 2002, Lisa was inducted into the Speakers Hall of Fame by the National Speakers Association. She is one of 200 speakers who have been honored over 30 years. She also serves a Board Member of the College of Arts and Sciences at the University of Tennessee.   

Why Customer Service Is NOT Enough
This is a presentation on why customer service alone will not lead to long-term survival. Most efforts taken by companies to make this area a top priority are not terribly successful. Today's organization must focus on customer satisfaction and retention with renewed energy. This speech is a combination of content, examples, and motivation. The challenge is to get customers to love your products, services, and people. Lisa relates statistics, strategies, and stories so the audience leaves with skills and the desire to win and keep customers.

Everyday Excellence
The best way to survive in today's fast moving and challenging workplace is to be better and smarter every day. This session covers how individuals must make a difference and increase their results daily. People will learn to understand and learn to love change and to take risks and action to make things happen. Lisa shares questions to identify what value you add and create an action plan to increase your value. You will also hear how to create your own luck and success and maintain an attitude of energy and enthusiasm.

How to Lead a Team
The competition may be able to copy your products or services, but they cannot copy your team. This session will give you the strategies that will set your team apart from the rest. The ideas covered are: how leaders guide success; what the best organizations do; create trust to gain respect; develop operating agreements to ensure accountability; and get the team to make their own decisions. Lisa also covers the characteristics of a successful team member and how to reward and recognize each team member to keep the motivation high and the team on track.

Other Topics:
Customers As Partners: Build Loyalty And Repeat Business - Create An Energized And Motivated Service Team - Personal Power - Extreme Customer Service

How to Give Exceptional Customer Service - Developing a Customer Retention Program - Building a Customer Driven Organization: The Manager's Role - Customer Service Excellence: It's in the Details

Personal Power - How to Give Exceptional Customer Service - Developing a Customer Retention Program - Building a Customer Driven Organization: The Manager's Role

Customer Service Excellence: It's in the Details - Only the Best on Success (co-author) - Only the Best on Customer Service (co-author) - Only the Best on Leadership (co-author)

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