Lafayette Jones

Lafayette Jones is publisher of Urban Call and president and CEO of SMSi-Urban Call Marketing, Inc. As a multicultural marketing expert he writes columns for national trade and consumer magazines on a variety of ethnic topics. As a leading national urban expert and speaker, he frequently addresses conferences, seminars, and colleges on target marketing.


Author, Marketing/Merchandising

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President and CEO, SMSi-Urban Call Marketing, Inc.

Publisher of Urban Call custom  publications


The career of Lafayette Jones has spanned a remarkable array of fields--from radio station  management to corporate marketing executive to association president  and founder, to entrepreneur and publisher.  Jones, president and CEO of SMSi-Urban Call Marketing, Inc. ( and publisher of Urban Call, credits his parents who managed a small business, with his own zest for running a company. 

A multicultural marketing and retail expert, Jones has addressed numerous organizations: Strategic Research Institute, Food Marketing Institute, ECRM’s planning  sessions, National Association of Chain Drug Stores, and the Promotion Marketing Association.  He has spoken at leading business schools:  Wake Forest University’s Schools of Business; Duke’s Fuqua School of Business; Harvard School of Business. Jones has been quoted in Women’s Wear Daily, the New York Times and the Wall Street Journal. 

He writes for national trade and consumer publications including OTC Beauty Magazine, a bi-lingual (Korean/English) magazine for inner-city beauty and barber supply  retailers. Beauty Industry Report, (BIR) a monthly in-print and online newsletter for   beauty decision makers, carries his “Multicultural Report.”  His “Role Model –Beyond Beauty” column in Sophisticates Black Hair Styles and Care Guide magazine honors accomplished black women.

At Washington, D.C. radio station WOL he directed client promotions. He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies at ConAgra and served Procter & Gamble, Kraft and Unilever as a sales and marketing executive. At Chicago minority-owned powerhouses --Johnson Publishing Company (Fashion Fair Cosmetics, Ebony, Jet) and Johnson Products Company  (Ultra Sheen, Gentle Treatment) he was a  vice president and general manager.  Jones  founded  Smith-Jones & Associates,  a strategic relationship with Smith Bucklin & Associates, the world’s leading association management firm. (  He forged  an alliance between   30 ethnic health and beauty care industry competitors in the creation of  the American Health and Beauty Aids Institute ( 

Community development and    financial literacy have been a focus of his  volunteer work.  He is a founder of the faith-based Goler Community Development Corporation ( that revitalized an African-American district into a $100 million  mixed use development in Winston-Salem, N.C.  He served as vice chairman of the Downtown Winston-Salem Partnership and  chairman of the Victory Masonic Mutual Credit Union, the oldest minority-owned financial services institution in North Carolina, leading its  merger  with Truliant  (,  a federal credit union with $1.3 billion in assets and 70,000 members. 

In his hometown, he was named “ Man of the Year “ by the Winston-Salem Chronicle black community  weekly  and  one of the top 80 “Most Influential” in  The Business Journal poll. With Sandra Miller Jones, the founding chair of SMSi and his business and life partner, he has a daughter Bridgette, a Spelman College (Atlanta) student.

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