Johnny Cupcakes Earle

Johnny's methods work because he connects, engages, and teaches all while making people laugh. Johnny has a 100% success rate and guarantees results!


Business Growth, Inspirational, Leadership

Full Bio

Johnny's methods work because he connects, engages, and teaches all while making people laugh. Johnny has a 100% success rate and guarantees results!

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes' logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19 to a multi-million dollar business. In his exciting and inspiring lecture series, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his engaging, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.



With each new launch the hysteria around the 'Johnny Cupcakes' brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

  • Capitalizing on Cut Through – how to stand out in a saturated market
  • Your Personal Brand – how everything about your first impression counts
  • Experiential Drivers – creating employee, team and consumer experiences that people shout about
  • Effective Innovation – taking existing genius and growing it!


We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

  • Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?
  • Happiness Hypotheses – get your team to fall in love with what they do
  • Supportive Leadership – how do we create a culture where failure is appreciated?
  • Brand Alignment – simple tools to embody the brand in and out of work hours


So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

  • Defining your brand – creating a product that people can believe in
  • Money talks – how you can generate cash to get up and running
  • Getting back up – how to fail in style, and get back up for more
  • Keeping the focus –simple tricks for keeping your head in the game


If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

Key takeaways include:

  • Shiny packages – simple tricks that you or your team can use to stand out
  • Disruptive marketing – ways to create a buzz that people share
  • First up – how to take a ‘great’ first impression and make it unforgettable
  • Cut through – the messaging you can use to ensure you are remembered

Tailored Presentations

Some of the key takeaways Johnny will include are:

  • How to gain impact from the smallest changes
  • How to stand out and stay relevant in a world full of distractions and competition
  • Simple tools for effective delegation
  • The ONE calculated risk everyone should try
  • How to gain word of mouth advertising
  • The value of creating unique experiences
  • The importance of the first impression: How your business card, resume, or website could make or break an opportunity
  • The power of packaging
  • Creating and growing a community of loyal customers


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